client:
Denso Manufacturing Hungary Ltd.

type engineering by tamas kosa, marci borbas (collaboration)

DENSO SANS 


Denso Manufacturing Hungary Ltd. was established in 1997 and is located in Székesfehérvár. It was the first investment of the international Denso Group in Hungary, and the 5th Denso manufacturing plant to be incorporated in Europe. The company started business with diesel injection pumps but has experienced rapid growth and now manufactures a wide range of powertrain management products.

Denso Sans is a custom sans serif typeface that was based on an old scanned drawing from the '70s. We were commissioned to digitalize and redesign the font to meet the expectations of the 21st century. Our task was to make the typeface work efficiently on the company's laser engraving tools. The biggest challenge was to maintain the font's legibility in super small sizes because it's mostly used as serial numbers and technical information on the company’s own industrial products.




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